3 - WHAT DOES METAFI DO WITH THIS PERSONAL INFORMATION AND WHAT IS OUR LEGAL BASIS FOR PROCESSING IT

3.1 - USE OF PERSONAL INFORMATION WHICH IS NECESSARY TO PERFORM A CONTRACT

The personal information you provide is collected, stored and used to enable us to provide you with the Services in the best way possible. This includes:

• Providing you with a consistent and personalized service across different devices and platforms and parts of our Services, for example, we may keep track of your preferences (such as your language selection, preferred settings etc.) and past activities on our Services so that we may provide you with the correct versions of our Services;

• Restricting customers from attempting to use our Services from a restricted territory or who are under-age and attempting to access inappropriate content in breach of our Term of Use;

• Ensuring that you are complying with our Terms of Use when you use our Services and taking any necessary action if you are not complying with our Term of Use;

• And providing you with any customer support you have requested.The above uses of your personal information are necessary in order for us to provide the Services, and for you and other users to be able to use them, in accordance with our Term of Use.

3.2 - USE OF PERSONAL INFORMATION WHICH IS NECESSARY FOR OUR LEGITIMATE INTERESTS

Sometimes, our use of your personal information is for purposes which are ancillary to the provision of the Services, or which are desirable in order to make them operate more effectively. In those circumstances, we believe we have a legitimate interest in handling your data, and do not believe that this storage and use of your data will be of particular concern to you.We use your personal information for our legitimate interests in the following ways:

• To detect and prevent fraud, hacking and/or other cyber-attacks (for example, we use automated decision making in relation to your IP address to ensure that you are not a bot and/or carrying out a malicious attack);

• To keep our Services secure;to customize the Services which are available to you;

• To improve the Services, for analysis and reporting purposes (this also includes using data to log any crashes in our provision of the Services, so we may report such interruptions (and to do this, we may use a third party to assist us));

• To understand your preferences and personalize your experience of our Services;

• To send you push notifications with service-related information for certain Services or in relation to events selected by you within your account settings (which you can choose not to accept or turn off by visiting your account settings or the settings section of your device and selecting the appropriate setting);

• To help us manage advertising and provide you with advertising that is relevant to you, as further described in section 5 (Third party advertising companies) below;

• And to record your preferences in relation to advertising and marketing communications.

3.3 – PERSONAL INFORMATION WE USE WITH YOUR CONSENT

If you have opted in for marketing communications, we will collect, store and use your email address, as well as data relating to your use of the Services, in order to provide marketing for Services that we believe may be of interest to you (see below for details of our marketing communications). We also use your data to offer you other Services which we think may be of interest to you, by email, where you have chosen to opt-in to such communications in your account settings.You can opt-out at any point by clicking “Unsubscribe” in any email communication you receive, which means you will no longer receive these marketing messages. Additionally, the withdrawal of your consent may however result in certain consequences. For example, in certain cases, we may not be able to provide you with certain Services.

3.4 – ANONYMOUS DATA

We will also collect anonymised details about visitors to and use of our Services for the purposes of creating aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details we collect for these purposes. We may share this aggregated information about our user base with our partners and advertisers.